Apple reviews its ambitions for the Titan electric car project

The now famousMark
Gourmet, very knowledgeable journalist on Apple, news book
revelations thanks to its sources close to the Cupertino company. They
concern "Titan", thisinitially secret project with
for initial goal the manufacture of an “Apple Car”. "Initial", because according to
latest information from Bloomberg journalist, Tim Cook's company
would havechanged goalrecently.

In fact, the last few months would have been rather complicated for Tim Cook and this
Titan project. It is true that since the beginning of the year, rumors about
of the said project highlight a still vague program and a society
undecided on how to enter the automobile market. At the same time, we
was echoed by numerous changes of employees, with frequent comings and goings,

departures of important specialistsand arrivalsof
new faces.

Gurman and his sources make this clear. He states that following
significant problems encountered in particular with certain suppliers,
Apple would have decided to change its objective and prioritize
development of an autonomous on-board navigation system
for third-party manufacturers rather than focusing on manufacturing a
complete vehicle.

Thus, the new orientation would have had a significant impact on the
staff: almost1,000 peoplewould have either been
reassigned to other divisions, or left Apple.

Theend of year 2017would now be the first milestone for
this new program. It is on this date that Apple should then decide to
its future, stopping or continuing the development of a driving system
autonomous. However, sources close to the project reportedly reported that Tim
Cookdon't give up on the idea of ​​building an Apple yet
Car, he would just postpone the project, prioritizing the part
software initially.

Experts are skeptical about the subject, thinking it will be difficult
for Apple to be able to generate significant profits with such a project.
This would effectively involve an association with manufacturers who
don't already realizeno big margins on the sale of
cars(environ 10 %).

Those who were waiting for an Apple Car to get behind the wheel will have to
be patientobviously, hoping that the project
Titan does not turn into… Titanic.

Source

Editor-in-chief for iPhon.fr. Pierre is like Indiana Jones, looking for the lost iOS trick. Also a long-time Mac user, Apple devices hold no secrets for him. Contact: pierre[a]iphon.fr.