Apple is expected to hold a conference in a few days on the hot topic of the moment, artificial intelligence. With the recent rise of ChatGPT and its parent company Open AI, AI has been everywhere and even Apple plans to talk about it in a special conference for its employees.
Organized internally from Apple Park in Cupertino, this conference could allow Apple teams to review the latest technologies, particularly with the announcements ofGoogleetMicrosoftof recent days. Scheduled for next week, the conference had already been on Apple's calendar for several weeks according to information from Mark Gurman.
The Bloomberg journalist notably mentions the idea that this conference will be held at the Steve Jobs Theater, a great first since the start of the pandemic three years ago.
Every year, Apple organizes a conference on artificial intelligence for its teams. Although few details are made public, this growing interest in AI shows that the Cupertino company is also developing its solutions, although nothing has yet been presented.
A WWDC on AI
Apple considers this conference a “WWDC dedicated to AI”.This week's developer conference, which is held every year at the beginning of June, is a way for Apple to take stock with its various partners and independent developers. The Apple brand therefore uses the same system for its internal work around artificial intelligence.
Among the discussion topics that may be brought up by Apple executives during this conference, Siri obviously plays the leading role. The iPhone's voice assistant (among others) is lagging behind the competition (Alexa, Ok Google) and Apple intends to accelerate its development in the coming years.
In this somewhat special 2023 edition of this“AI Event”, Apple should however focus its remarks on third-party advances, in particular those of Open AI, Google and Microsoft.
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By : Keleops AG
