Still unknown to the general public at the launch of Bragi's The Dash in 2014, thehearablesare now part of the landscape. And it's probably thanks to Apple, which democratized true wireless headphones (read, without a physical connection between the two) by launching its own model at the same time as the iPhone 7.Just like the Watch.
In doing so, the firm was also able to become the queen of the ranking of the biggest sellers in the sector, although this was not a foregone conclusion. Indeed, multiple brands have also launched into the production of this type of hardware, starting with Samsung with the Galaxy Buds, and evenAmazon recently.
Market shares
Let's talk numbers. If we compare the situation ofApplecompared to that of other manufacturers, the observation is clear: Tim Cook's company sold45%of all wireless headphones in the third quarter of 2019. Not to mention thatBeatsis second in the ranking, and thatits assets were bought by Cupertino. A single manufacturer for almost half of all products sold, great performance!
Overall, wearables for the ears have also seen their marketing explode over this period: it is estimated that33 million pairsfound a buyer. This is 22% more than three months earlier. The AirPods Pro, which have just been released, could be one of the key factors in the success of their designer's range. They are much more expensive than AirPods 2, and therefore aim at a more affluent target.
