Apple TV+ only accounts for 3% of streaming

Apple's service, Apple TV+, celebrates its second anniversary on November 1st, and yet, 24 months after its launch, it is still struggling to find its audience. Despite the success of several of its programslike Ted Lasso, Apple's streaming platform fails to convince.

Last January, JustWatch analyzed the streaming market in the United States and Apple TV+ acted as the ugly duckling. With 3% market share, Apple's platform seemed ridiculous compared to the giants Netflix, Prime Video or Disney+, even though the latter was launched at approximately the same time as Apple TV+. According to many experts, the absence of an audience on the Cupertino platform can be explained by a much thinner catalog than elsewhere. On this point the parallel with Disney+ is glaring.

As summer arrives, JustWatch has just published a new report concerning the market shares held by the Cupertino company in the world of streaming. And unfortunately for Apple, the numbers aren't any better. The organization still expects 3% in the United States for the Apple platform.

Netflix still far ahead

In the rest of the ranking,it is Netflix which logically dominates the debates, with 28% of the shares. Although the platform has been in difficulty in recent years, it still remains one step ahead of Amazon Prime Video, its main rival (20%).
On the third step of the podium is Disney+ (18%), with a very extensive catalog, the animation studio's platform got off to a thunderous start when it was launched and it seems to continue in this direction. With new, unpublished series likeLoki,she manages to retain her audience and make it grow day by day. Disney+ is the only platform that managed to gain market share in the first half of the year.

For its part, Apple TV + experienced a slight decline from January to February, and seems to have reached a certain level of stability since. It will be interesting to see if the figures for the month of September improve for the platform, as the broadcast of the new season of Ted Lasso has just begun.