Mark Gurman, journalist for Bloomberg and specialist in the apple brand, has just published a new edition of his Power On newsletter. It provides information regarding “Reality Pro”, the virtual and augmented reality headset. According to Gurman, the device could be launched at WWDC, a big week of conferences and discussions with developers from around the world.
The Cupertino company would like to present its headset to the public before the opening ofWWDCto communicate more details about the headset's operating system to developers. The most likely, according to Gurman, is that Apple will launch its product during the spring.
A keynote in March for Apple
A keynote is already planned for this date. According to several rumors, the Apple brand could update several devices at the beginning of this year, including the Mac Mini andthe Mac Pro.
Tim Cook would then devote his famous One More Thing (moment of the conference where Apple presents its surprise products) to Reality Pro. Despite a presentation during the first half of the year, Mark Gurman assures that deliveries will not be made immediately. Unlike iPhones, iPads and others, the reality headset could take some time to come.
A mixed reality headset, at what price?
In his newsletter Gurman explains that the headset will only be marketed in the fall, at the same time as the four iPhone 15s. From a technical point of view, Apple's headset could switch between a “virtual” mode and a “virtual” mode. physical ". To do this, the apple brand should reuseits “Digital Crown” systemalready present on the Apple Watch.
The last big unknown remains the price of the Reality Pro. Apple has never produced a mixed reality headset and the Apple brand's pricing positioning in a new product category remains a mystery.
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By : Keleops AG
