Apple has weathered the health crisis remarkably well. While some companies lost a lot during the worst of the pandemic, the Cupertino company actually saw its market valuation soar tocross the 3000 billion markdollars recently. Its revenues have also increased significantly, although their growth has sometimes been hampered by certain delays in the supply chain.
Apple has a war chest to prepare for the future
The future also looks very promising for the Apple brand, if we are to believe the forecasts of Scott Galloway, a marketing professor at New York University. According to researchers' estimates, Apple could exceed $1,000 billion in annual revenue by 2030, compared to $366 billion today.
How could the Tech giant go about it? The researcher first explains that the company has the means to prepare well for its future with $93 billion in its coffers ready to be invested, as well as $22 billion in research and development, which is a considerable amount and weighs more than the GDP of certain countries.
That's 126 billion dollars per year that can be spent to design new products and activities, or acquire other companies, even if the competition authorities are keeping an eye on it.
With this war chest, Apple could invest in areas such as consumer banking. The company already has Apple Pay and Apple Card, and can build on these bases to offer a real banking service to its customers, including an account called Apple Cash. We can also imagine certain complementary financial services, such as loans. According to the scientist, this Apple bank would be capable of bringing in up to 75 billion dollars per year.
Apple Car, health, cloud… as sources of revenue?
But that's not all, Apple could also generate new revenue, up to $50 billion per year, thanks to advertising. However, it is a strategy to be handled with a grain of salt and could cloud the image of the company which insists on its respect for confidentiality and personal data.
By developing new health services on the iPhone, the Cupertino company is also able to generate 17 billion dollars. Scott Galloway is even more specific by suggesting that the Tech giant buy Peloton, the manufacturer of exercise bikes, whose value has fallen significantly recently. By purchasing the company for $10 billion, Apple could transform it into a profitable business that brings in $20 billion per year.
The inventory continues and the researcher estimates that Apple can develop in the home automation sector thanks to its strength in research and development and rake in an additional 20 billion dollars each year.
He mentionsl’Apple Car, an old sea serpent still not formalized by the company. This electric vehicle could bring in up to $50 billion per year. Likewise, the Cupertino company could invest in its infrastructure and in its own data centers to free itself from the services of Amazon and Google. It would then become their competitor by offering its services to companies. All B2B activities can generate $50 billion per year by 2030.
These are of course hypotheses and extrapolations, but there is no doubt that someone at Apple will read this advice carefully and that this prospective work will feed the thinking of the company's decision-makers. You can also readwhat documentvery rich and informative on the general situation of the Tech giant.
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By : Keleops AG
