Faced with Apple Music, Spotify explains how to pay less

With the power linked to
marketing and the installed base of machines, when Apple launches a new
service, this often shakes up already well-established companies. For
Apple Music, beyond revealing the
streaming to future users, these are services like Spotify or
Deezer who may feel threatened.

For its part, Spotify has therefore planned a communication campaign with its
users, in order to explain to themhow to pay the same price
than Apple Music, and no moreas could be the case.

But how is this possible?

The explanation is very simple. When using Spotify on iPhone or
iPad, a subscription can be taken out directly, in the form of a
subscription via itunes. In this case, Apple which bills via the iTunes account
of the user, deducts 30% commission as for any purchase via his
store.

As a result,the price of the Spotify subscription is 12.99 euros via
l’application, against9.99 euros when you go through the
web.

So Spotify wants to warn its users.

The music streaming service has already or plans to send amail
explaining how to turn off auto-renewalin itunes,
and howsubscribe directly via the Internet.

Or how to save your users 3 euros per month, while
showing thatits service is the same price as Apple
Music.

To know!