One of the principles of successful companies is to remain discreet so as not to arouse the suspicion of the competition and to concentrate on its objectives rather than on relations with the press. Indeed, under the radar, thegrowthis free from any distractions and therefore attracts more revenue.
Unfortunately, even aftera record fourth quarter, the news ofAppleThe difficulties are now one after the other. Not onlydoubts about the next keynote accumulate, but with that production delays are accumulating in China. Particularly because of subcontractors likeFoxconn which cannot meet deadlinesimposed on iPhone 9 orders.
Shareholders jump ship
According to sources collected by the American magazine Bloomberg, often well informed on the subject, two high-ranking executives, among the hundred VPs working at Apple, have decided tosay goodbyeto their business. At this stage, it is impossible to know more about their motivations. However, such positions are often synonymous with equity* in the Tech environment and we can therefore assume that the current economic context is one of the factors in their departure.
The duo of future ex-employees in question were until now in charge of operations and industrial design. Two key sectors regarding the manufacturing ofsmartphonesin Asia. Despite everything, according to his latest statements, the CEO of Apple assures that the situation would be more and more under control.
Finally, remember that the share priceAAPLon the NASDAQ is indeed at its lowest level since the start of the year, probably following the coronavirus. Let's hope that the board of directors' winning strategy will resolve the crisis.
*equity= capital unlockable depending on the time spent within a company
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By : Keleops AG
