This is a new giant step for the project: a preliminary version of the Digital Markets Act (DMA) has been approved inforty-three votes to one(not counting an abstention) by the European Parliament. A decision which comes as regulators have already voted to end the Lightning port in favor of USB-C, a measure which should directly affect future Apple products.
But what is DMA? This is a set of new directives to be applied across the continent, and which primarily targets very large technology companies such as Google, Spotify, Airbnb and Facebook. Objective: better protect the personal data of their users, but also limit their power by avoiding letting them occupy a positionmonopolistic.
What changes for users?
As a customer, the DMA could better protect you by, for example, preventing Apple from offering youadvertisementstargeted in the App Store based on information collected via Safari or Mail. Likewise, Facebook's Business Manager should no longer be able to rely on WhatsApp or Instagram statistics to create campaigns.
With the DMA, Europe also wants to put an end to the blocking ofsideloadingimposed by Apple.Sideloading is the possibility for Internet users to download content without having to go through native iOS applications. Problem for Apple: in this way, developers are then able to override its 30% commission on in-app purchases,as in the case of the famous mobile game Fortnite.
Deployment schedule
For the moment, the Digital Markets Act is still in the works but a final vote is planned for July. There is no doubt that it will be favorable despite the astronomical expenses of GAFAM in terms oflobbying, especially after the recent score of 43 to 1 obtained this Monday.
When the DMA is signed, it will then take around twenty days to ratify it before it comes into force six months later. In theory, we should therefore observe the first effects (and the first fines for offenders) from the start of the year2023…
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By : Keleops AG
