If you're new to the affair, last week Epic Games deliberately violated Apple Store rules by implementing a direct payment option on its game Fortnite. This new feature removes the 30% tax that the Apple brand imposed on purchases made within the application. Immediate reaction from Apple, Fortnite is banned from the Apple Store. But Epic Games had anticipated this reaction from Cupertino, andshe launched legal action against Apple. The video game company regrets that Apple is using its market position to impose unfair conditions of use. Epic Games called the California-based company “a monster seeking to control markets, block competition and stifle innovation.”
Apple goes on the attack
New turnaround today, Apple has warned Epic Games that the various Apple development tools made available to themwill no longer be. Thus, Epic Games' Unreal Engine will soon no longer be optimized on Mac and iOS. Apple even plans to remove all developer access from Epic Games by the end of the month if the Fortnite publishing company still refuses to comply with Apple Store rules. Epic Games urgently requests the support of the American justice system to block this decision by Apple.
Epic Games, too alone to win?
To face Apple, Epic Games is currently alone. If companies like Spotify were happy to see a company like Epic Games take a stand against “theApple's unfair practices have disadvantaged competitors and deprived consumers for far too long. » But for nowthe video game publisher is alone against the juggernaut Apple.
If the Apple Store rules are not to everyone's taste, many behind the scenes support Epic Games' action, but no other Tech company wants to take the risk of entering into open conflict with Apple. Many people fear the power of the Apple brand, and it will be difficult for Epic to convince Tech players to go to war alongside them.
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By : Keleops AG
