With the rise of smartphones,a
new trend of 'web consumption'seems to be taking shape more
in addition. So, instead of going to the web version of the sites to consult
in a browser, users today prefergo through
l’application.
A very recent study by AT Internet confirms this trend which has not
only increases over the year 2012:
Overall, in France,website traffic has declined for
first time in 2012. Thus, while 2011 ended with a
slight increase in traffic of 1.5%, last year the evolution
is -1%.
In parallel,traffic via applications literally explodes
in 2012with a monthly evolution always greater than 50% as
This is shown in the graph below.
With sales continuing to increase, smartphones and tablets
led users toreview the way you consult the sites
web. From now on, the app can be consulted everywhere and all the time and
classic website is thus abandoned in favor of a more practical and
accessible.
For your part, have you changed your habits? Do you prefer to consult
an app or a website?
i-nfo.fr - Official iPhon.fr app
By : Keleops AG
