Since the arrival of iOS 14, Apple has given a serious boost toprivacy protectionsoffered by its mobile operating system. Among them,l'ATT (anti tracking transparency)which offers users to limit publishers' access to their personal data. What most Internet users do naturally, logically.
Problem: these statistics are a gold mine for advertisers, many of whom use Facebook's Business Manager to promote their products and services. The Palo Alto giant therefore seriously lost out, so much so that its managers chose to compensate for these events by announcingreduce their spending by two billion dollars. A way like any other to combat the decline in the group's shares on Wall Street, which reached almost 40% over one year.
Changes starting this year
Another solution: calm down the recruiting game for each department of Mark Zuckerberg's firm. For David Wehner, CFO (financial director), the second half of the year ahead will be an opportunity toreview prioritiesfrom Facebook. Its parent company, Meta,recently chose to focus on the development of virtual reality applications, which many consider particularly perilous.
A third possibility is found on the side ofdistribution of staff, which must also coincide with the strategic objectives of the number one social network. A reorganization is to be expected here in the coming years.weeks“, still according to Wehner in a memo sent to his teams last Wednesday and obtained by the mediaBusiness Insider.
Which sectors affected?
Only a complete analysis of the different job boards where Facebook posts will make it possible to understand the situation in detail, however first clues on the professions affected have already been shared by Miranda Kalinowski (director of human resources). In particular, we learn that theengineersare the first to be affected, with, among other things, a halt to hiring for levels IC6 and M1. However, ML IC5+ graduates are not affected, at least for the moment.
Finally, let us add thatno layoffsmassive doesn't seem to be in the cards to date.
