While Google and Apple are not necessarily two companies that stand out for their common interests, particularly since the beginnings of Android. However, it has not escaped anyone's notice that the default search engine on iPhone and iPad is indeed that of Google.
This has been going on for years and there was no doubt, this does not happen without compensation.Google paid 1 billion euros in 2014, and this figure has gradually increased in recent years. An analyst estimates that it is8 billion euros in 2018.
Indeed, to remain the search engine for Safari on iPhone and iPad, Google must pay a tidy sum. It must be said that this source generates a lot of traffic for Google. For its part, the search giant earns its money from advertisements, but not only.
According to analyst Rod Hall, Google could pay around8 billion euros this year to Apple. This is to remain the default search engine for Safari on iPhone and iPad. This figure increases every year, and could reach12 billion in 2019.
Alongside Google, Apple also uses Microsoft's search engine,Bing, for theweb searches via the voice assistant Siri.
For those who wish, it is possible to change the default Safari engine, via the settings, in the Safari-related options. Yahoo, Bing from Microsoft and DuckduckGo are then offered.
What search engine do you use on Safari?
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By : Keleops AG
Deputy editor-in-chief, also known under the pseudonym Teza. Former video games journalist, who has been immersed in technology and Apple products since his very first iPhone 3GS in 2009. He has since worked for several American tech sites and now for iPhon.fr. Incidentally YouTuber and Apple product specialist on the MobileAddict channel. To contact me: maxime[a]iphon.fr
