- When Apple releases a new smartphone, the local Indian market often lags behind the Chinese market
- To compensate for this lack, Tim Cook's teams have worked extensively on Indian supply chains
- The work seems to have paid off
Usually, when it comes to the release of a new generation of iPhone,India is slow to manufacture its first unitsand it is generally necessary to take into accountseveral weeks behind China. But this year, the trend could be reversed.
Indeed, the factories of Apple subcontractor Foxconn inIndia could be operational more quicklythan usual. so much so that it is probable thatthe Indian iPhone 15s are introduced to the market at the same time as the Chinese. This is what sources interviewed by The Economic Times report.
The iPhone 15, first for the local market
The Apple company's new smartphones manufactured in India should initially be reserved for the local market. Apple would subsequently consider exports to Europe and the United States for the month of December.
Cupertino's strategy of initially focusing on the local market is completely justified. In question?The explosion of iPhone sales in the countrywhich has recently become the most populated in the world. Tim Cook also discussed this meteoric rise during a recent conference call on his firm's quarterly results. He had described India as“extremely interesting market for us and that it constitutes a major objective”.
The Cupertino company would have doubled its sales targets for more than 200 resellers across India for the previous quarters, which is alsothe third largest smartphone market in the world.
India abandoned, it's a thing of the past
In the past, Apple would never have bet on India. Even though Steve Jobs was particularly fond of the country, the idea of making it a strategic point for Apple in many aspects did not enchant him. He was not wrong per se, just a few years ago, India could accumulateup to 9 months lateregarding iPhone manufacturing.
But delays of this type are ancient history. Tim Cook's teams were right about their ambitions for India. The hard work done there to increase the productivity of Indian supply chains has paid off.
The CEO also declared:“We're basically taking what we learned in China and how we've progressed […] and putting that to good use. »
Apple can now look more healthily to the future and no longer risks being held back by logistical problems.
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By : Keleops AG
