Obviously, the transition from Intel architecture to Apple architecture on Mac does not allow the American founder to sleep soundly. Whilelately, he had hired the historic actor of Apple ads, Justin Long, to promote his processors in a somewhat dishonest way, recently, this is a new misstep which has been noted on Reddit.
As part of the creation of an advertising banner, Intel wanted to highlight its latest generation SoC, the Intel i7-1185G7 chip. The company presents the component as the world's best processor, integrated into a thin and light laptop.
Except that instead of choosing a laptop running Windows, powered by an Intel architecture and precisely equipped with the chip in question, the choice was made to show a user on a MacBook Pro.
Look closer at the laptop he’s using….pic.twitter.com/DeI8VSh4tD
— june🏳️⚧️ (@juneforceone)April 7, 2021
However, no MacBook Pro is powered by such a chip from Intel. Worse still, the latest generations of this Apple computer integrate the new in-house Apple Silicon architecture with the M1 chip.
The advertisement in question, visible in the image in this article, actually uses a photo from the online image bank Getty Images. Furthermore, it was not left visible for long. Intel would have quickly realized the error…
© Intel
Obviously, the processor designer doesn't seem to be shining in terms of marketing at the moment. Perhaps it could do better in terms of improving the engraving finesse of its components? Because when Intel is struggling to go below 10 nm in this area, Apple is already at 5 nm on its Apple M1 chip…
Also read:
- The Apple M1 processor measures itself against its competitors: results
- Intel would like to sign Apple again for its processors
- Apple Silicon: the transition linked to bugs at Intel?
- The eleventh generation of Intel processors, stronger than the M1?
- Intel publishes a series of advertisements targeting the Mac M1
Editor-in-chief for iPhon.fr. Pierre is like Indiana Jones, looking for the lost iOS trick. Also a long-time Mac user, Apple devices hold no secrets for him. Contact: pierre[a]iphon.fr.
