Investors were attracted by WWDC and Apple Intelligence

On the Wall Street stock exchange,an AAPL stock trades today for no less than $207.15.This is a record, bringing the company's valuation to more than $3.18 trillion. This increase of more than ten points could be explained by the recent broadcast of the opening keynote of the Worldwide Developer Conference, which occurred on the evening of June 10. During the event, Apple unveiled Apple Intelligence and iOS 18.

Apple Intelligenceis the new suite of AI features in the update. Among these, we can notably cite the case of a tool for transcribing voice memos into text form or another for reformulating your emails for you. Apple also offers to create your own personalized emojis. A partnership with OpenAI was announced for the occasion.

Services in good shape

Among the reasons for Apple's success in recent years, the advent of its services as the second main source of revenue has regularly made the headlines. The company thus generates billions of dollars each quarter, thanks to subscriptions ofApple TV+, d’Apple Musicor evenAppleCare+.

With Apple Intelligence, the publisher now offers us an additional offer, but this time completely free. Like Galaxy AI at Samsung, everyone should be able to benefit from the new artificial intelligence of iOS 18 without paying. However, history does not tell us how much the collaboration with OpenAI cost, but leaks could take place in the specialized press. As when we learned the price paid by Google to remain Safari's default search engine, the information could also come from the courts.

Apple Vision: the next flagship niche of the Apple firm

In the future, Apple could alsogenerate up to five hundred billion dollars in revenuethanks to its rangeApple Vision. Under this name hide its mixed reality headsets, which have also just received an update during the Worldwide Developer Conference. The new visionOS 2 operating system now supports the editing of spatial videos with Final Cut Pro, among others.

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By : Keleops AG