A new analyst report, a hot commodity for investors, suggests that one of the latest smartphones presented byApplequickly placed itself at the top of sales for the Californian firm. Even though several versions were presented at the same time during the keynote, which reminds us of the extent to which the strategy consisting of creating several prices - some of which are exorbitant - allows us to succeed in better selling a product, it already costing almost 1,000 euros.
The winner in question is obviously theiPhone 11, without suffix, which is far ahead of the 11 Pro and 11 Pro Max, very similar iterations, but offering technical characteristics and additional functionalities for a higher price.
Statistics
Of course, it is important to consider theseestimationswith caution: these are indeed only hypotheses. Of course, they are formulated by researchers who know the market like the back of their hand, but it is important to nuance with personal knowledge and other sources to stay as close as possible to reality. Indeed, Apple does not communicate its own figures on this subject andmistakes can always happen.
Nevertheless, here are the numbers communicated by the CIRP firm and which concern the iPhone units which would have been sold throughout the world during the last quarter of 2019:
- iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max combined count as69%mobile sales at Apple
- Next totwo thirdsof all the models that have found a buyer are classic iPhone 11s
- As for the two Pro versions, they actually only represent 4% of purchases, less than all old iPhones combined.
The only really negative point, for its part, concerns theARPU(average income per customer) confined to telephones alone, which fell by almost 30 euros compared to 2018. And for those who wish to obtain more official information,see you on January 28.
i-nfo.fr - Official iPhon.fr app
By : Keleops AG
