Have you followed the recent economic announcements of Donald Trump? After his return to the White House, the American president has just announced a radical measure which will come into force on April 9. Products imported from China will now be subject toA tax of 54 %.A blow for Apple who assembles most of its iPhone there.
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This decision may haveA considerable impact on the price of apple smartphones. According to analysts from Rosenblatt Securities,iPhone prices could increase up to 43 %In the United States if Apple decides to fully pass these new taxes on its customers.
An iPhone 16 Pro Max at 2300 dollars?
By applying this 43 %increase, iPhone prices would literally explode. The iPhone 16 pro max with 1 to storage would go from 1599 toNearly 2300 dollars. The entry -level model, the iPhone 16th, would not be spared either since its price would increase from 599 to more than $ 850.
Even the classic iPhone 16 Pro 256 GB would see its price fly away, from 999 to more than $ 1400. Analysts of Counterpoint Research believe that Apple shouldincrease its prices by at least 30 %On average to compensate for the impact of customs tariffs.
Alternative solutions for Apple?
Faced with this critical situation, several options are available to Tim Cook and his team. The first would be to absorb part of the additional costs, but this would considerably affect the beneficiary margins of the company. Apple's action on the stock market has besidesa lotSince the announcement of prices.
Cupertino could also accelerate the relocation of its production to other countries such as India or Vietnam, which are subject tolower customs tariffs(26 % for India and 46 % for Vietnam).
Another strategy would consist in maintaining the current prices of iPhone 16 and directly integrate these increases into the prices of future iPhone 17, expected later this year. The Cupertino firm has not yet officially commented on these new taxes, leaving doubt about its strategy. Many believe that Apple should manage to limit the price increase,The figures given here are based on estimates, in fact, it seems unlikely that such pricing increases will take place.
Apple has as a reminder assured its rearBy trying to have Donald Trump in his pocket, just before his election.
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