For almost two years, Apple has been under fire for its monopoly in a variety of areas. While the Apple brand was in legal conflict with Epic Games over the video game Fortnite, other players have since joined the fight, and today it is the institutions themselves that are criticizing the mode. operation of the Apple.
Andin South Korea, the country has already managed to achieve a major victory, leaving Apple no other choice than to open the App Store to third-party payment solutions, depriving the Cupertino company of a 30% commission. But it's not just the Asian peninsula that has the Apple up against the wall.
Default applications in the viewfinder
On Uncle Sam's soil too, institutions are starting toquestion Apple's choices and policies. Two antitrust bills are under study and could be voted on in the coming weeks by the Senate. A disaster scenario for Apple which could lose its dominant position.
But the Apple brand is aware of the stakes and it does not intend to let itself fall from its pedestal without a fight. The Cupertino company is indeed working on one point in particular: default applications. These are pre-installed on iPhones and Apple is accused of giving itself an advantage by only offering internal solutions.
To counter this, US lawmakers are asking Apple to “give users a choice”. The Apple brand could then not install an application by default, and during the very first configuration of the phone it would offer a list of services to meet certain needs.
An example of a solution for Apple when configuring the iPhone © Bloomberg
“Lists” of applications to make your choice
According to Bloomberg, Apple could cycle through the different “types” of applications, asking the user which service they want to use. For example forthe internet browser, the user will have the choice between Safari, Chrome, Firefox, Opera or Edge. It will obviously be the same for music, with Apple Music, Spotify, Deezer, Soundcloud…
If this solution could be suitable for the new American laws, Apple seems to reserve the right to propose such and such solutions. Major applications like Spotify could thus fall by the wayside in favor of Apple Music. The Scandinavian competitor, market leader in music streaming, is not Apple's best friend, and Apple wants to do everything not to help it gain subscribers.
This principle could also be extended to other areas such as video streaming, a service where Apple also offers a« solution maison »that she will want to highlight.
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By : Keleops AG
