Competition legislation: Europe is far from done with Apple

This week, theNew York Timesdecided to interview a key protagonist in the affairApple against the European Commission. I named: Margrethe Vestager. The Dane, a member of her country's Social Liberal Party, is in charge of the investigations targeting Cupertino. A graduate of the University of Copenhagen, she stands out today for… Her tenacity.

Even thoughlatest news in historywhich number in the billions already demonstrated her determination, the former Minister of the Interior says she wants to continue to tirelessly fight her Californian opponent. Still on the subject of its positioning close to themonopolein certain areas. Explanations.

A problem on a larger scale?

According to Vestager, if the question of the fine that Apple must pay is still unresolved, that of the consequences of its actions has not yet been clarified. In fact, there are still a number of companies that benefit from the same pattern oftax evasion: Linkedin, HubSpot and even Google all invoice their clients with an Irish headquarters. Taxes are… More “cool”.

By choosing to legislate taxes in Europe, the politician could thus sign a drastic change which would be synonymous withjurisprudence. From there to assuming that other companies benefiting from the same strategy are attacked by the European Commission, there is only one step.

What we still blame Apple for

If we had to remember only one sentence from the interview, it would be this: “You would never accept a football match where the one team was also being the referee”. Understand thatwhen spotify complainsto be a victim of the App Store's pricing policy, it's justified. Indeed, knowing that the iPhone manufacturer is developing a competing application,now available for B2B, one can doubt itsimpartiality.

Bad news for Apple:the United States seems to agree with these assertions…To be continued.

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By : Keleops AG