Will the iPhone 15 Pro Max have a big advantage this year?

Froml’iPhone 11, Apple offers two versions of its “Pro” model. The phone can have a larger screen and battery by becoming “Max”. On the technical side, it keeps all the characteristics of a classic “Pro” iPhone. But this actual summer could change in a few months.

Apple is indeed trying to modify the hierarchy of its devices, making the iPhone “Pro Max” its most high-end model. The latter would then not only be a “larger” iPhone Pro but a real separate model, with its own technical specifications.

iPhone 15 Pro Max : le smartphone ultime

As for the iPhone 15 Pro Max, which is scheduled to arrive in September, Apple is reportedly considering introducing a brand new photo sensor into the phone. The latter will have a"periscope"a feature already present at Samsung or Huawei.

With it, the optical zoom of the phone should be much better. According to the latest analyst estimates it will go from x3 to x5 without loss of quality. As is often the case when it comes to rumors surrounding Apple, it is Ming-Chi Kuo's reports that are authentic.

The TF Securities analyst was the first to mention the exclusivity of the iPhone 15 Pro Max on this feature. Since then, opinions have followed one another and all follow that of the Taiwanese. One of the latest is the Twitter account @URedditor. In a message on the social network he announces having discovered “independently” that the iPhone 15 Pro Max would indeed have the right to a periscope sensor, and it will be the only phone of 2023 with this technology.

Apple: divide and conquer

Apple thus allows it to put a distance between its Pro models and the more expensive and more advanced Pro Max. Apple's new stars could also have changed their name to take the term “Ultra” already used for Apple's connected watches.

If this marketing change was finally abandoned, Apple's choice to offer exclusivity to this phone clearly shows the policy put in place by the Cupertino company. By differentiating the capabilities of its models, Apple hopes to divide its customer base across several devices. Overall, this strategy could allow Apple to convince more people.