New statistics published by the firmCounterpoint Researchshow that Apple would remain thebest seller of smartphones in China in November,after having already signed the same feat in the previous period. After the United States and Europe, this is also the third most profitable geographical area for Cupertino if we are to believe the announcements made on the occasion ofits latest quarterly results.
At the sources of this success, we find in particular theiPhone 13, which arrived on the market in October and whose scope is finally beginning to be measured. The iPhone SE, iPhone 11 and iPhone 12 are also still on sale but their value proposition doesn't guarantee as much performance. What's more, these devices, since they were released earlier, will probably not be supported for as long.
An excellent return on investment
These numbers echo recent revelations that the local government has signed with Applea secret contract worth 275 billion dollars, several years in advance. His terms notably agreed that Apple would trust more local companies for the design of its mobiles.
From there to also seeing consequences on sales, there is only one step. But of course, Asian competition lurks:Vivo would thus be second with 17.8%of market share. The advantage of this brand? Much more affordable devices, and above all a better branching of the ranges in order to correspond to each type of profile.
Lower prices to grow better
According toCounterpoint, these very honorable scores for Apple in China are partly due toSingle Day, equivalent of our Black Friday. Specialized e-commerce sites such as JD.com would have seen a number of iPhones, old or not, appear in the top 10 of its most popular products during this period. In total, Apple would have sold 15.5% more smartphones compared to the previous month.
well that2022also promises to be a record year for the Californian company, however we must not forget that the situation could lose its splendor towards the first quarter following the prolific Christmas celebrations, before of course picking up again at the end of the year. year.
