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Last September, Apple deployed the update to iOS 14. It includes many new features butfor one of them, the Cupertino company preferred to wait until 2021. It should make it possible to inform users when an application wants to do tracking in order to better target advertisements. Many developers opposed this new option which would threaten their business model andFacebookalso made his dissatisfaction heard.
Mark Zuckerberg is also very critical of the App Store
The announcement of a postponement did not calm the company and Mark Zuckerberg himself has just stepped up to criticize Apple. He took advantage of the announcement of his company's third quarter results to explain it:
Personalized advertising helps small businesses find customers, grow their businesses and create jobs. Planned actions by platform companies like Apple could have a significant negative effect on small businesses and economic recovery in 2021 and beyond.
Note that this is not the first time that the manager has criticized Apple so openly. Inlast September, he believed that a thorough review of the App Store was necessary. According to him, the latter indeed raises a lot of questions, particularly in terms of competition. On the other hand, he complimented Google for the Play Store which allows applications downloaded from alternative application stores.
