Since the last major iOS update, a new security setting has appeared in the Settings application.This allows you to deactivate thetracking your behaviorfrom applications installed on the iPhone. But without this information, it is difficult to better target potential advertisements.
In any case, that's whatFacebookproclaimed in recent days, without obtaining a response from Apple. To try to make itself heard, the social network therefore chose to bring together companies calling on its Business Manager. Objective: to collect as many consistent testimonials as possible on the impact of this practice among advertisers.
A legitimate request?
According toThe Information, Facebook would have met several video game studios affected by this change in settings.confidentiality. According to them, sponsored content of the typeinstallation d’appwould thus have become much less interesting as it is now more complicated to understand the habits of prospects on their mobile.
However, even if thegaming would generate around 68% of revenuel’App Store, it is unlikely to see Apple turn back, especially since the brand has once again confirmed its commitment on this subject. Facebook's request therefore has little chance of succeeding, and we should find the tracking option which is also controversial on the stable version of iOS 14.
