With the update toiOS 14,of which all the new products can be found at this address, Apple wanted to place particular emphasis on the protection of its users' data. Among them, we find a new insert in the App Store files but also one more option inSettings, calledTracking.
This simply allows you to deactivate the tracking of your behavior by application publishers, or to prevent you from such operations. A strategy that is nevertheless essential for advertisers: setting up a campaign from theBusiness Managerof Facebook requires precise targeting which, without this information, is much less effective.
Millions of companies directly affected
As a result, all entrepreneurs who relied on Facebook Ads to find new customers may soon find themselves facing a serious problem when it comes to defining theaudienceof their sponsored content. Indeed, by fall, iOS 14 will be sent to alliPhone, a good portion of the planet's mobile users.
At a time when the coronavirus has already caused serious damage to the income of many activities, many are wondering about the future of what is - for some - the firstcanal d’acquisitionof prospects.
