In recent hours, the list of companies with the highest market valuation has changed, allowingMicrosoftto finish number one just ahead of Apple. As a reminder, the Apple firm has been positioning itself as the leader for several years already, but the Redmond publisher is regularly neck and neck. This is also not the first time that the latter has topped the rankings. As a reminder, the capitalization of the two GAFAMs reached nearly three thousand billion dollars, at the time of writing these lines. But at this scale, scores can change very quickly depending on trading fluctuations.
Among the most important factors of recent success at Microsoft, the confidence offered by Satya Nadella's firm to its new foal OpenAI seems to have convinced investors rather well. As a reminder, the publisher is developing two solutions that are already particularly popular with the general public. On the one hand ChatGPT, a generative language model directly competing with Bard (Google) or apotential alternative from Apple. And on the other hand, DALL-E, which this time is responsible for creating images on demand, where ChatGPT focuses above all on the production of textual content. The latter offers free access but a paid version allows you to benefit from advanced features, including a better trained algorithm.
Two historical adversaries
It's not just in the AI market that Apple and Microsoft compete. Obviously, the two developers also market their own computer operating system. WheremacOSgenerally obtains better customer satisfaction rates,Windowsaims to be more accessible and therefore convinces more in terms of number of users. But Mac sales remain strong each quarter, having barely suffered from the recent crisis linked to inflation. While this hit all the manufacturers signing up for the Windows license hard.
Apple and Microsoft are also smartphones. Here again, Cupertino is doing very well with several tens of billions of dollars generated each year thanks to iPhone production. Windows Phones, for their part, will have gradually disappeared from circulation over the last decade. On the tablet side, Microsoft also remains far behind the success of the iPad, with the Surface. The latter, however, are sometimes billed as much or more, but are mainly aimed at professionals.
Analyst estimates
But then, what do researchers think and what could be the future of this amazing duo in the years to come?
With regard to Microsoft, we have already relayed theestimationsfrom an expert who believes that the company will be the first to reach a capitalization of no less than five thousand billion dollars. But it will still be many months before this happens. Apple, on the other hand, could reach four trillion dollars well before, perhaps even before the end of the year2024, according to other predictions.
Among the main success factors of the company with its logo, we can notably cite the impressive increase in the number of subscribers to its services.Apple Music, in particular, is positioned today as the second most popular audio streaming service on the planet, just behind Spotify but far beyond Deezer or Pandora.
- Microsoft briefly became the world's largest market capitalization again
- Apple has since regained its number one position in the rankings
- Both companies could soon be worth more than $4 trillion each
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By : Keleops AG
