In France, carsToyotawould account for less than 6% market share. A figure that is growing internationally, particularly in the firm's country. Apple, for its part, does not yet seem to have progressed enough to unveil its own vehicle. But the competition already seems to be worried,except perhaps at BMW according to the words of its financial director.
It must be said that rumors announce a major project: electric or even autonomous, Apple's new car could shake up the high-end market withpotentially fifty billion dollars at stake. But to get there, we would have to adapt to industry practices... Which might not be so obvious for Apple.
40 years of support!
Indeed, as reported byWall Street Journal(him again), Akio Toyoda assures that Apple will have to guarantee four decades of customer service to drivers who choose his car. THEToyota CEObelieves that even if anyone who has the capabilities can develop such a product, ensuring its long-term reliability is a completely different story.
But then, why such a remark? Quite simply because we know that Apple tends to abandon its users in less than ten years. So,iPhones are no longer compatible with iOS after a while. An important point to consider whenwe hesitate between a recent model and an older, cheaper alternative.
Toyota warns Apple
With this declaration, the Japanese company takes the opportunity to warn its future competitor. What needs to be understood, according to theWSJ, it is in fact that the different current automobile brandswould not like it at allsee a manufacturer arrive who would not follow them on this type of guarantee. From there to guessing whether or not Apple will choose to take it into account, no one knows at the moment.
In any case, it is entirely likely that the Apple Cardoes not see the light of day before 2025, according to the most recent estimates on this subject. This leaves plenty of time for its designer to ask the right questions in order to avoid any additional controversy.
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By : Keleops AG
