Daniel Ives, officiating analyst on behalf ofWedbush Securities, regularly publishes its predictions regarding future Apple products. During an interview with the sulphurous British magazineThe Sun, the expert thus mentioned the case of the iPhone 14. Emblematic models of the Apple brand, these should arrive at the end of 2022 and be equipped with iOS 16 and all its new features.
For the researcher, the next flagship mobiles from Cupertino could see theirprice increased by 100 dollars. As a reminder, today it is the iPhone 13 mini which is the cheapest of its generation but this small format should not be brought back this year. The price of the “classic” iPhone 13 reaches 909 euros in France ($799 in the United States). With this change, it would therefore be theoretically impossible to afford the following version without spending at least a thousand euros…
The fault of the subcontractors
For Ives, the entire production chain would be to blame because of a general rise in prices on its side. It must be said that the situation is not good in Asia, with an increase in coronavirus contamination several weeks in advance, forcing a review of the entire human resources strategy of certain suppliers. Likewise, asignificant shortage of componentslimits deliveries of processors, essential parts of our electronic devices.
Daniel Ives' estimates are further corroborated by those of another renowned sector analyst, namely Ben Wood (CCS Insight). Of course, these are still only assumptions and we will only be able to find out for sure during this fall's keynote where Apple is expected to unveil its iPhone 14.
Concern in Europe
Wood also accusespound sterling rate, particularly volatile against the US dollar in recent months. A scenario which is obviously reminiscent of that of the euro versus Uncle Sam's currency: where you obtained 84 cents for 1 dollar in July 2021, this figure now reaches 98 cents. Unheard of for almost twenty years, even beforethe launch of the very first iPhone.
Towardsseptember, Apple is expected to presenttwo iPhone 14s of 6.1 and 6.7 inches and two “Pro” models of the same sizesbut with better photo sensors and a 120 Hz screen.
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By : Keleops AG
