Apple's iOS payment service, Apple Pay,
abeen launched
in France this week. It finally arrives, after a long wait linked to
an international deployment made complicated in particular by banks and
remuneration. Despite everything, Apple's announcement of availability this summer was
respected!
In France, the arrival of Apple Pay took place on
tiptoe, with few partner banks in particular!
Alongside this launch, we wantedgauge attractiveness
to the publicthrough a survey carried out in recent days
to you, readers of iPhon.fr. It is time this Sunday to do
update on the lessons learned from both the survey and the comments shared
(many thanks!) on this occasion:
The numbers
To the simple question “are you interested in Apple Pay?” »
five answers were proposed: “Yes, very eager to use it”, “Yes I
will try", "Well not an important new thing for me", "Not at all interested"
and “My iPhone is not compatible”.
No doubt,Apple Pay was expected and desired:
more than 86% of readers who responded are curious
to experience Apple Pay. In details:more than 50%
were eager to use it, and more than a third planned to
tester.
The service leaves only 10% of survey participants unmoved, including 4
completely disinterested and 6 who consider all this not sufficiently
important.
Finally, around 3% of participants will not be able to take advantage of Apple Pay,
since you have a non-compatible device. It's not much, but we remember it,
the community of iPhon.fr readers remains a separate audience, with a tendency
technophile and therefore rather up to date in iPhone models, which is not
necessarily the case of the average French iPhone owner.
Reviews
In the comments of the survey, we find some very interesting indications
to supplement the raw data. On the one hand, he comes back regularly
l’want to use this service to get rid of the card
bankingor in any casesimplify payment
caissein the continuity of contactless payment available with
certain bank cards.
Those who use contactless payment with bank cards are
logically interested and eager to use Apple Pay.
But opposite, another group of public is emerging, those for whom the
payment by contactless bank card is already a dubious means of payment
and for which it is difficult to trust. It is then complicated
to be able to convince these people of the usefulness, security and
practicality of a service like Apple Pay, even if you have a card
compatible banking and device.
Finally, we note thatApple Pay is particularly expected among
Apple Watch owners, it is true that the payment service
fully exploits the potential of the watch and what it is intended for
largely bypass the use of the iPhone to perform
recurring actions.
And then just as importantly, a user signals interest in Apple Pay
for the physically disabled, for whom paying at the cash register becomes a lot
simpler with an Apple Watch for example.
In the end, despite the reluctance of some, like comments
heard from time to time with regard to new payment solutions, Apple
Pay seems to be expected by iPhone owners.
The ball is now in the court oftoo many banks
French still incompatible with Apple Pay.
Thank you everyone for taking the time to respond to the survey and
for leaving a little comment with details. Meet at
next !
But now, since the service is launched: notice to those who have
already tested Apple Pay,did you enjoy the procedure?
Do you plan to continue using the service or on the contrary, have you
encountered a problem that rather left you feeling cold?Tell us everything.
i-nfo.fr - Official iPhon.fr app
By : Keleops AG
Editor-in-chief for iPhon.fr. Pierre is like Indiana Jones, looking for the lost iOS trick. Also a long-time Mac user, Apple devices hold no secrets for him. Contact: pierre[a]iphon.fr.
