The American's move to head one of the most powerful companies on the planet will not have gone unnoticed. Afterfirst historic statements suggesting the end of tensions between the European Commission and Apple,Tim Cookhas thus made a name for itself by confirming its attraction to new cutting-edge technologies.
He notably mentioned theaugmented reality, a sector already attacked by a good number of GAFAM but in which the apple brand has still not marketed any product. Nevertheless, we can assume that the CEO leaves us a hint here about the developmentof the helmet that its engineers would think about…
Health and digital hand in hand
This is theIDA, the Irish government organization responsible for foreign investment in its region, which organized the conference in which Cook was taking part. We notably saw him interact with Martin Shanahan, the president of the institution, who insisted on Apple's considerable contribution to the local economy. The firm has in fact recruited nearly 6,000 people in Cork city, making the company the largest employer there.
A very short clip of a fantastic speech from@AppleCEO, Tim Cook. His speech is well worth watching in full. It was an honour to meet him earlier this morning and chat about#AI, and#TrustworthyAIin particular.@UCC #LookingToTheFuture @IDAIRELAND pic.twitter.com/Vsjl4zGOcG
— Prof. Barry O'Sullivan, MRIA (@BarryOSullivan)January 20, 2020
Furthermore, Cook therefore spoke of theARas a technology that would “permeate” our “entire lives” within a few years. He sees it as a simple way to bring people together, particularly through studios like WarDucks, an augmented reality video game publisher who was lucky enough to receive a visit from the Californian chef during the same period.
.@War_Ducksset out to create a game with fun, engaging and colorful characters, and they nailed it. Awesome to see how@NikkiLannenand her talented team in Dublin are embracing AR to take their games to the next level!pic.twitter.com/bjL15fWlPY
— Tim Cook (@tim_cook)January 20, 2020
The man finally chose to talk abouthealth, recalling how progress can be at the origin of real revolutions (as is the case in streaming). An area in which Apple is well present, particularly via the Watch, even if it encounterssome disappointments about this.
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