While rumors surrounding the arrival of Apple AirTags have become more and more present in recent months, Samsung is coming, on the occasion of the launchGalaxy S21, S21 Plus and S21 Ultra, to overtake Apple on the edge by launching its SmartTags. A few months surely before the product from the Cupertino company.
Because yes, it's no longer an open secret, all the brand's experts agree that Apple will offer in the coming months,why not when the iPhone of 2021 is released, AirTags. Apple's solution regarding trackers.
But now Samsung, Apple's eternal rival, has just launched its Galaxy SmartTag. And the Korean firm's product has many advantages. It draws on what makes Samsung strong, its very large catalog. By offering a small intelligent object like the SmartTag, the Korean company is positioning itself a little further in the field of home automation.
As was explained during the presentation conference, the SmartTag can, with just one click, turn on the lights in your living room, before you even walk through the door. This ease of use should appeal to many of Samsung's regular customers.
How is this announcement a good thing for Apple?
While the question may seem surprising, the release of SmartTags is ultimately very good news for Apple, that's why. By not being the first company to release a new type of product, Apple avoids the initial skepticism and fear of the general public in the face of an expensive product whose real interest has yet to be demonstrated.
In the same way that the Galaxy Fold or the Z Flip are openings to the world of folding smartphones, the SmartTag will wipe away the plaster and convert part of public opinion to the usefulness of this new product. Apple could then, in a few months, arrive in a field that will be understood by the general public. And the Apple brand will have the possibility of focusing its communication around the defects of SmartTags, which will, obviously, not be present on AirTags.
In this sense, this week's announcement of the release of SmartTags is not a very big problem for Apple, which nevertheless loses the hat of "inventor" in favor of the Korean. It remains to be seen whether SmartTags will have the success that Samsung hopes for, or if the product ultimately does not interest the general public that much. Information that could change everything in the coming weeks for Apple.
