It’s a deal between tech giants that reaches staggering amounts. Every year, Google would pay around8 billion dollarsto Apple to appear as the default search engine on iOS and Siri. A crazy sum but which still brings in a lot since it is estimated that the company recoversup to $25 billion in advertising revenueon Apple devices.
A search engine that respects privacy
Bernstein's analyst, Toni Sacconaghi, believes that in this relationship, Google is in a dominant position because it can end this deal, while trying to convince Apple's customers to use its search engine despite everything. In addition, the Cupertino company has few alternatives, apart from an agreement with Bing. But the expert has a better option for the apple brand. He suggests the company could buy the DuckDuckGo search engine. It would cost himless than a billion dollars.
Apple would thus have its own tool completely independent of Google and Microsoft. However, it would be necessary to invest in DuckDuckGo which still relies largely on responses from Bing. According to him, the search engine would also be a good flagship product for the Cupertino company's devices because it is a solutionwhich eliminates invasive advertisementsand respects fairly strict confidentiality conditions.
It remains to be seen whether the analyst's arguments arouse interest among the decision-makers concerned. Last year, DuckDuckGo decidedto integrate Apple mapsin its search results, instead of the old OpenStreetMap solution, which was less reliable.
i-nfo.fr - Official iPhon.fr app
By : Keleops AG
