Siri rout: accused of false promise, the Apple assistant loses her leader

In the United States, anew trialhas just been launched against Siri, Apple's voice assistant and in particular integrated into iOS. Apple Insidier comes the Clarkson Law firm from San Jose which is the origin of it. She accuses Apple of having issued false promises concerning and her intelligent abilities to come.

Indeed, in various marketing communications, video advertisements, web pages or promotion insert visible on the internet (especiallyOne of these famous advertisementsWorn by actress Bella Ramsey seen in Game of Thrones and The Last of Us), Apple announces, for Siri, new features, coming soon or aware of the following year.

Even if being pursued in court is commonplace for Apple, especially in the United States and that the case could be classified without follow-up, it does not necessarily help Siri's rating, already well started at the moment,as John Gruber recently pointed out.

Siri drifting, Apple changes captain

The icing on the cake, Mark Gurman has just announced a change of the manager at the head of the Siri division. Indeed, Tim Cook would have made the decision to appoint Mike Rockwell in charge of the voice assistant and the AI ​​at Apple. The latter managed the development of pro vision so far and replaced John Giannandrea, according to Bloomberg. This training engineer pays the price for aClearly missing strategy of visionAnd especially a delay of SIRI 1- Faced with the competition, 2- Faced with the promises of its own teams.

In short, the “intelligent” assistant of the iPhone is found in a complicated situation.His future seems very uncertain to us.

In addition, if Mike Rockwell fails to straighten the bar, it may also be that Tim Cook pays the price (while his future at the head of the company wasAlready questioned recently ago). Especially if iOS 19 fails to convince with, once again, announcements to delay or worse, ofPromises not respected.

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Equal: AG Tescience

Editor -in -chief for Iphon.fr. Pierre is such Indiana Jones, looking for the lost iOS tip. Also long -standing Mac user, Apple devices have in short, no secrets. Contact: Pierre [a] Iphon.fr.