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Siri: a “threat” for Google in the long term?

With the arrival ofiOS 5, we saw
in this article which listed the big losers linked to the new features of this
versionthat a change at Apple could have real impacts on
other services. Arrived with theiPhone 4Sbut potentially
led to develop in Apple's product line(iPhone
4 possibly
as seen this weekend,iPad 3
probably,iTV in 2013
?, others?) Siri could also change the landscape for others
companies and not the least since thegiant Googlewould be
concerned :

Of course, Siri is not going to make Google falter overnight,
but an analyst nevertheless mentioned the risk carried by the use of
voice for internet search, argument
also taken up by Googlevery recently to show that he was not
in a monopolistic position.

To understand the problempotentialwhat can Siri ask,
we must return to Google's main activity, namelymonetize
researchwithcontextualized advertisements located on
the query result page. With Siri (in the US for the moment),
researchperformed vocallywill question various
knowledge bases and the answer is thenstated
orally. This operation requires Internet searches.
classics usually started on a search engine and then only exposes
not to engine advertisements.

So of course, with 65% of the Internet search market in the US, 94
% in Europe, Google is not endangered by Siri as it is today
and the argument used by Eric Schmidt on the subject is of course a
opportunistic recovery to indicate that the company is not in a situation of
monopoly and may be subject to technological disruption, but Siri can
on the one handdeploy in more machines in the
future: other iPhone, iPad, but also Mac computers, TV
connected and above allevolve to do more and more, il
for this to happen it will be necessary for it to cover more languages, to respond in a more
complete in these andbe usable in
applications. It is in any case a possible development
which is described in more detail in this article which sees Siri as a break
major technology, on the Forbes website.

But we can bet that many researchers at Google are working on a
similar functionality in order to provide Android with the appropriate response to
Siri !

By the way, you still use Siri, do you believe in its disruptive side?
or you have abandoned what you consider to be just a gadget
amusing ?

On the same subject:

About the iPhone 4S:

Where to buy and at what price?

i-nfo.fr - Official iPhon.fr app

By : Keleops AG

founder of the site. Computer engineer and Internet specialist where he has held various positions of responsibility, Laurent has been passionate about mobility since the arrival of "PDAs" in the 90s. Journalist for 4 years for the magazine Team Palmtops (Posse Presse) and author of several books on the iPad published by Pearson.

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