Apple has yet to release iOS 17 as analysts suggestrumors about iOS 18. According to them, the next version of the iPhone operating system will give pride of place to Siri, Apple's voice assistant. While artificial intelligence, led by ChatGPT, is revolutionizing the digital world,Apple doesn't want to miss the train.
The Apple brand is working on developing its voice assistant to make it a more efficient solution in the future. It must be said that Apple is not really at the cutting edge of technology on this issue, with Siri regularly being mocked for its incomprehension or its inability to correctly answer the questions asked of it.
According to information from the media “The Information”, Apple’s next update should significantly increase capabilities. As an example, the article explains thatthe voice assistant will be able to take a series of photos,upon a simple request from the user.
Several of Siri's future features would be quite close to what already exists in Apple's Shortcuts app. In recent years this part of the iPhone has become increasingly important and users are fond of these automations, which are quite simple to configure (no need to run an Apple Script).
The competition is also advancing
Although Apple is trying to catch up, the apple brand must face competition that is also undergoing transformation. Thus the article ofThe Informationrecalls that Google is working to develop its Voice Assistant, in the same waythan Amazon with Alexa.
The three big leaders in this market are engaged in a fierce battle. In a few years, one company should take precedence over the other two, with a technological advance that will tilt the market in its favor. Consumers will then have a “default” solution.
While waiting to reach this level of “technological achievement”, the three digital giants continue to work on their side to advance their respective programs. Apple with Siri is starting from further afield, but the Apple brand has some of the most efficient workforce and internal architecture in the world. The race is still far from lost.
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By : Keleops AG
