If you are a seasoned user of iOS 14.5, you are probably aware that the most recent stable version of the software provides a serious guarantee of additional confidentiality. I'm obviously talking about the ATT,anti-tracking transparencyalso called cross-application tracking in France. As its name suggests, this new option helps prevent advertisers from tracking you beyond their own platforms.
A parameter certainly in favor of the protection of personal data for many consumers, but which is far from unanimous. Especially within the professional community. Indeed, the functionality clearly limits the targeting possibilities previously permitted to promote advertisements more effectively. Which, for some,would be a sign of several million euros of net losses.
Clever, but not very honest
Facebook, for its part, has also had to adapt and now displays its own notification asking for your consent before spying on you. An App Store prerequisite now mandatory. But the content of the text written by the social network, which can also be found on Instagram, leaves something to be desired... Judge for yourself:
You’re on iOS 14.5
This version of iOS requires us to ask for permission to track some data from this device to improve your ads. Learn how we limit the use of this information if you don’t on this device setting.
We use information about your activity received from other apps and websites to:
- Show you ads that are more personalized
- Help keep Facebook free of charge
- Support businesses that rely on ads to reach their customers
However, Facebook continues to insist that its social network will always be free. Invoking the cost argument to encourage Internet users to authorize tracking is therefore more than questionable…
And it begins.@Facebook/@Instagramexplore additional scare tactics to combat@AppleiOS14#TOprivacy changes.
“Help keep Facebook free of charge”pic.twitter.com/mOB9WJpz9A
— ashkan soltani (@ashk4n)April 30, 2021
Complies with Apple rules
So, certainly, this message does not in itself violate the conditions imposed by Apple, which are mainly dictated with the aim of not knowingly deceiving the reader. And so much the better for Facebook, by the way,who could risk being banned from iOS altogether by going too far.
If, however, Cupertino comes to crack down, the firm would not be its first attempt in any case. Epic Games, the publisher of the successful video game Fortnite, saw its title removed from the App Store for attempting to override the 30% commission on in-app purchases. Furthermore, his conflict with Menlo Park is now known to everyone, especially sinceits CEO spoke openly on this subject.
