As its user base continues to grow, Telegram needs to find a way to monetize its messaging app. To do this, the company relies on advertising (which respects the privacy of users according to this). And currently, Telegram is also planning the launch of a paid version.
It's been a while since this project from the iMessage and WhatsApp competitor has been official. And according to an article recently published by Android Police, thispaid version, which would be called Telegram Premium, would still be in the pipeline.
Telegram must generate revenue, and the paid version is one of the avenues explored
Indeed, the site would have discovered, in the latest beta of the Telegram application for iOS, elements planned for this paid version. What the site discovered were emojis and stickers reserved for paid subscribers.
Access to these elements would be reserved for Telegram Premium subscribers. And on the other hand, to see this content in messaging, you will also need to be a paying subscriber.
In any case, Telegram does not seem to want to be inspired by the old economic model of WhatsApp, which allowed you to use its app for free for one year, before requiring an annual subscription of one euro from the second year of 'use. After its acquisition by Facebook, WhatsApp decided toendto this annual subscription, because some users in emerging countries did not have access to payment methods to pay these costs.
“All currently free features will remain free. We will add new features for sales teams or power users. Some of these features will require more resources and will be paid for by these premium users. Regular users will be able to continue enjoying Telegram – for free, forever », promised Pavel Durov, the boss of Telegram, in a post published in 2020.
Concerning the paid version, in 2021, the boss of Telegram raised the possibility that it would allow you not to see advertisements on the app.
“We have already started working on this new feature and look forward to launching it this month. It can be issued in the form of an inexpensive subscription, which will allow any user to directly financially support the development of Telegram and never see official advertisements in channels », Durov had written.
To generate revenue, Telegram is also considering a feature that would allow companies to remove advertisements from their communication channels. To do this, the messaging service could offer these companies the opportunity to purchase “invisible advertisements”.
Telegram, an ever more popular application
In any case, these tests of the paid version of Telegram begin as the messaging app continues to attract new users.
Recently, the company SensorTower published a ranking indicating that in 2022, Telegram is still among the 5 most downloaded applications in the world, behind TikTok, Instagram, Facebook and WhatsApp.
“Among these 5 most popular apps, Telegram is the only one that doesn't spend billions on marketing to buy downloads. In a way, we're the only app that's on the list just because it's really loved by people,”Pavel Durov also rejoiced.
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