Tile vs Apple, episode 3: it’s up to the European Union to decide

With the appLocate, available on Mac, iPad and iPhone, Internet users can easily find their lost devices on a world map updated in real time. So, we quickly get our hands on an Apple Watch or AirPods Pro lost at the bottom of a sofa,especially since this tool also fights against theft.

But soon, the manufacturer of all these products should also unveil theAirTags, probably at the Worldwide Developer Conference or next yearaccording to many rumors. And these little gadgets could also benefit from the application, while their competitors would be left by the side of the road. Normal ?

Letter to the Commission

According toTile, which has already been selling its own Bluetooth chips for several years (the company raised $104 million), the answer is no. Indeed, its representatives claim that the increased privacy settings of iOS which regularly encourage people to deactivate GPS tracking harm the proper functioning of its tiles, which is verified on a daily basis.

To complain about it, the firm therefore wrote toMargrethe Vestager, the Iron Woman of Brussels, in order to try to win her case. However, it is difficult to imagine an outcome in favor of the young company,especially when we know that across the Atlantic the question is still not resolved. Especially since all App Store publishers using the incriminated sensor are victims of these invasive popups, and the positioning in favor of confidentiality is found in numerous communication campaigns at Apple, valued over 1,000 billion.

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By : Keleops AG