Tim Cook discusses the future of AI at Apple

You've probably been eagerly awaiting news about Apple Intelligence. Since its presentation at WWDC 2024, Apple's suite of artificial intelligence tools has raised many questions. While Microsoft and Google quickly launched their AI solutions,the apple company took its time.

In a recent interview with Wired magazine, Tim Cook defended themeasured approachfrom Apple. Rather than rushing, the company preferred to take its time to lay solid foundations.

When we raise the subject of delay in AI to Apple executives, they often kick in and point out that the Apple firm has been using it for a while now. From 2017, she began tointegrate neural engines into its products.

A gradual and thoughtful deployment

Apple's strategy?Integrate AI capabilities across its portfolio via software updates. The emphasis is on confidentiality, with alocal processing of data on user devices. Only the most complex tasks are processed in secure areas of Apple's data centers.

Tim Cook also spoke aboutpartnership with OpenAI to integrate ChatGPT. While he does not rule out developing his own large-scale language models, he defends this choice of working with the pioneer of the field.

Apple Intelligence, a smooth deployment

Currently, Apple Intelligence has only been available in the United States since October. In Europe and China, you will have to wait. Tim Cook recently went to Beijing tonegotiate with Chinese regulators. A local partnership appears necessary to speed up the approval process.

In Europe, Apple is working with regulators under the DMA. But according to analysts, the deployment of Apple Intelligence in China could be pushed back to the second half of 2025, or even beyond. A flexible approach, with multiple local partnerships, seems favored.

With Apple Intelligence, the Apple firm is methodically building a thoughtful and integrated approach to AI. If it is not the first on this market, it intends to make an impression with a unique user experience. Time will tell whether this strategy will bear fruit.