Until today, to take out a new subscription to your favorite gym or renew your music streaming package, it was absolutely necessary to tap your phone and open the dedicated app, even if an iteration of it was installed on your wrist. A crucial shortfall for publishers who capitalize on Apple's connected object to makeupselling¹.
Indeed, in sales², we know that it is important to reduce as much as possible the stages a prospect goes through before validating their payment, because each additional delay is another chance of letting them slip away given that theprocess is too long.
How to offer and use purchases on Apple Watch?
For developers who want to take advantage of it, this new feature is part of the recent wave of operating system updates.Apple which has just been released in beta. It is therefore not yet accessible to the general public, however the tests are open and everything is explained on the official Cupertino website (see source).
As for users, if they are also part of the early access program, they will be able to see new menus arriving to select products and pay with their watch directly. It's unclear which apps are most likely to offer this service first, but games orsubscriptions so criticized by Internet usersare expected to.
Furthermore, while Face ID or Touch ID are required oniOSto validate a purchase, on watchOS, the measurement may be less secure. A risk worth taking?
¹upselling= technique used to sell more services or products after having convinced a customer the first time
²sales= set of innovative sales techniques used by startups
i-nfo.fr - Official iPhon.fr app
By : Keleops AG
