In a tweet published yesterday, Hiroshi Lockheimer quotes Alphabet CEO Sundar Pichai announcing that the $80 billion spent on Google's application store has been reached since its debut. If we compare this figure to that of Apple, the difference is enormous since the number climbs to155 billionamong the competition.
This data above all reflects the profile of customers: on the one hand, those who like to treat themselves with aiPhonewhich can cost around 1,000 euros, accessories like the Watch and in-app purchases. On the other, early adopters* who are more economical and less inclined to upselling**.
And tomorrow?
Today, it remains clear thatdevelopersespecially favor the creation of iOS applications thanks to this income factor. The proof: registering as a publisher to be able to publish on the App Store is much more expensive than that of Mountain View,even if there are now exemptions for not paying.
Today,@sundarpichaishared that developers around the world (excl. China) have earned more than $80 billion to date on@GooglePlay. Our platform can’t succeed without the help of our developer ecosystem, so a huge thank you for all you do!
— Hiroshi Lockheimer (@lockheimer)February 4, 2020
However, changes in consumption habits allow for nuance. First of all, the post from Google's SVP does not take into account revenues fromChine, who, as we know,is a market of choice and growingeven if it is increasingly difficult to access the Play Store in this country under surveillance. Furthermore, Apple's software store was launched four years earlier than Andy Rubin's.
Finally,more and more iOS users say they are disappointedof the new business policy which consists of charging asubscriptionmonthly or annually to their services rather than carrying out a single transaction. They could therefore spend less in the coming months.
*early adopters= first users of a technology
**upselling= technique used to sell more services or products after having convinced a customer the first time
i-nfo.fr - Official iPhon.fr app
By : Keleops AG
