The cabinet Sensortower regularly publishes an inventory of the market ofapplications mobiles, based on a complete study of the different actors such as Google and its play store or Apple and its app store. His predictions are generally very reliable and investors rely on his figures to formulate their theses.
Today, we are therefore interested in transactions carried out on mobile devices, all manufacturers combined, in 2019. In Europe, the total amount would have raised almost $ 11.2 billion (the equivalent of around 10.17 billion euros). If we bring this number back to France only, we fall around1.2 billion euros, with just over half of this sum for iPads,iPhoneand iPod gathered. This would be the third country in the ranking, the two bones combined, just after the United Kingdom (betting and gambling are probably for something) and Germany.
Packages at the heart of success
These data, which would sign a19% increaseCompared to last year, notably recall that Apple customers are generally easier (or more expenditure) than those who prefer Android. A fact that is also noticed in the price of products, with a more expensive technical sheet at Tim Cook.
But the reasons for these sales could also come fromthemultiplication of subscription offersOn the App Store. Indeed, if these were still common a few months ago with platforms such asSpotifyOr Netflix, they are now more and more privileged by more classic applications such as photo editors. To the chagrin of some of our readers, who preferred the time of the unique purchase.
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Equal: AG Tescience