The sun shines for Meta;son application WhatsAppis becoming more and more popular among our American friends. Recently, the courier servicehas crossed the symbolic milestone of 100 million monthly usersin the country of Uncle Sam. However, the native support ofRCS protocolin the fall with the arrivald’iOS 18could well be the pebble in the shoe of the group led by Zuckerberg.
Growing adoption despite competition
Long overshadowed in the United States by the dominance of iMessage and SMS, WhatsApp is currently experiencing significant growth. Recent report reveals rapid adoption, particularlyin major cities like Los Angeles, New York, Miami and Seattle.
Zuckerberg announced this Tuesday inthe columns ofThe Verge crossing the 100 million milestone. WhatsApp spokesperson Ashley O'Reilly said:This is the first time that user data has been published since Meta's takeover of the messaging application, and it demonstrates the meteoric growth of the messaging platform, already number one in the world, in the United States.».
The recent success of WhatsApp in the United States is rooted in users' pressing need fortranscending communication barriers between iOS and Android ecosystems. iPhone owners, frequently faced with pitfalls when communicating with their Android counterparts via the Messages application, are increasingly turning to WhatsApp.
On the one hand it is understandable: the latter offers thema range of attractive features: optimized group discussions, enriched textual formatting andsharing high definition multimedia content.
The RCS protocol: the future thorn in Meta’s side?
However, an imminent upheaval couldquestioning the rise of WhatsApp on American soil. The advent of iOS 18 will finally see Appleembrace the RCS protocol(Rich Communication Services) for its iPhone users.
This technology will allow the sending of complex messages, enhanced with audio and large multimedia files, as well as receipts, features previously the preserve of iMessage and other instant messaging applications (Telegram, SIgnal, etc.)
The integration of the RCS couldSignificantly dampening WhatsApp's appeal for iPhone userseager to communicate effectively with their interlocutors on Android. Meta will therefore have to rethink its strategy to retain and expand its user base.
Nothing is decided yet, WhatsApphas more than one trick up his sleeve and retains significant assets: its own integrated payment platform and the ability to share files offline between iOS and Android. Exclusive features that could prove instrumental in maintaining user engagement. However, in the long term, WhatsApp teams will certainly have to work toenrich the application a little more and correct your youthful mistakes to stay in the race.
- WhatsApp has just crossed the 100 million monthly user mark in the USA.
- A success which can be explained by the fluidity of exchanges between iOS and Android users enabled by the application.
- However, support for the RCS protocol on iOS 18 could shake up this dynamic a little.
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By : Keleops AG
