Guide: the 10 essential tools for SEO in 2024

If you are creating a website, you must realize that there are a lot of things you need to think about. Indeed, if you want your website to meet your expectations, you must, for example, choose its theme carefully, provide it with relevant content, add tools to meet the expectations of your visitors, but also and above all optimize its SEO.

To do this, there are a large number of tools you can rely on to best reference your site in search engines. Some are free, others pay. They all have one thing in common, they have their specificities.

To help you find your way, we have prepared a ranking of the 10 best essential tools for SEO in 2024. But first of all, let's take a look at the usefulness of SEO, and therefore the tools that help you with it. improve.

The usefulness of SEO tools

To focus on the SEO optimization of your site, it is important to clearly define what this involves. SEO (for “Search Engine Optimization”) translates into French as “Optimization for search engines”.

This term refers to all the techniques used to raise a website as high as possible in the results of a search engine. This generally applies to Google, the most used, but also to all others such as Bing or Yahoo.

As you will have understood, the aim of the maneuver is to make your site appear at the top of the list of search engine results for certain key queries, so that Internet users come to visit it. So, how can you optimize your site? There are a very large number of parameters to take into account: it would be almost impossible to do everything manually.

So, the best SEO tools that we are going to present to you in this article will not only save you precious time, but also and above all allow you to manage your SEO parameters in a much more efficient way.

These tools will analyze all possible parameters and offer you solutions adapted to your website. This way, you will be able to act on the SEO of your site in the most appropriate way possible. You will have access to quality monitoring and increasingly in-depth improvements: enough to get all your digital projects off the ground.

What are the best SEO tools for 2024?

To help you in this slightly technical task of SEO optimization of your website, we have selected for you around ten very qualitative tools which will help you after thecreating your website.

These will allow you to analyze the parameters of your website, detect potential errors, and will tell you how to correct them. Here is the detail of what is currently best:

• SEMrush
• Ahrefs
• Majestic
• Moz Pro
• Screaming Frog SEO Spider
• Google Search Console
• MyPoseo
• Answer The Public
• Yoast SEO
• SEOquake

Each of these tools has specific features and offers you unique possibilities. We will therefore detail them for you one by one, so that you can choose the one (or those) that best meets your expectations and needs.

1) SEMrush

SEMrush is an analysis tool that was created in 2008. If it is in first place in our ranking, it is because it is among the software most used by SEO experts.

SEMrush is what we call a competitive analysis service, which means that it collects data from search engines and compares it to that of your competitors in order to give you every possible avenue for improvement.

This tool therefore allows you to easily search for keywords, follow the evolution of your positioning in search engines or even make the most of your possible advertising campaigns with Google.

In addition, it will be very useful to you in optimizing your SEO to be able to explore the different search volumes corresponding to a certain number of keywords. SEMrush offers you this function with its “Keyword Magic Tool” module, to show you the most searched keywords to include in your content.

But SEMrush doesn't stop there, it gives you a number of additional options such as:

• Creating monitoring reports
• Carrying out an SEO audit of your site
• Looking for backlink opportunities
• Monitoring your campaigns with Google Ads

As you will have understood, SEMrush is a very complete tool. All its features are relevant in order to improve the SEO of your site.

Prices

If SEMrush seems to be a great ally in your SEO, how much will it cost you? The SEMrush pricing offer consists of three subscriptions.

• Pro :$99.95 per month. With this offer, you will be able to have 10,000 results per report regarding your keywords and 3,000 reports per day. Also, you can manage up to 5 projects or track up to 500 keywords. However, you will be limited and will not be able to access Content Marketing options.
• Guru :$191.62 per month. This subscription goes further, offering you 30,000 results per keyword report and 5,000 reports per day. Your projects can number up to 15 and you can track up to 1,500 keywords. Finally, you will be able to access certain tools of the Content Marketing platform, such as publications to follow or plagiarism checks.
• Business :$374.95 each month. With this solution, all your features are at maximum: 50,000 results per report, 1,000,000 pages to explore monthly or an unlimited number of topics to search.

So of course, it's not cheap, but it is a truly essential tool for the management and success of a website. Couple this withquality web hostingand you will have excellent results.

It is also interesting to know that SEMrush offers you a 7-day trial period to test its tool and its functionalities before committing to a premium plan.

2) Ahrefs

Ahrefs software was created in 2011 and seriously competes with SEMrush. Indeed, Ahrefs has qualities similar to number 1 in our ranking of the best SEO tools. However, the reason he only holds second place is because Ahrefs is slightly more difficult to handle.

However, it's all a matter of perspective. You are free to form your own opinion on the matter. The Ahrefs interface is quite clear and has many features. For example, you can follow up:

• Your positioning
• From your main competitors
• Your SEO in general

You will also have the possibility of carrying out keyword searches or even specific searches depending on the desired content. In the same way, you can of course optimize and audit your site, but also track its SEO evolution or analyze your main competitors.

In addition, this tool has one of the largest backlink indexes on the market: more than 12 billion backlinks, but also a number of web pages explored per day which exceeds 6 billion. Finally, Ahrefs provides you with a large number of tutorials so that you can fully exploit its SEO tool.

The costs

Ahrefs offers you four pricing solutions to best meet everyone's needs. These offers are as follows (the prices indicated are valid for a one-year commitment):

• Lite. Priced at $82 per month, this subscription gives you access, for example, to 175 reports per week for your keywords, to 350 reports regarding content exploration, or even to 500 monitored keywords. In the same way, you will be able to benefit from 10,000 exploration credits per month and data retention for 3 months for the audit of your site.
• Standard. Priced at a monthly price of $149, this subscription plan increases the capabilities of the previous one. So, for your keywords, you will be entitled to 700 reports per week (for content exploration too), and up to 1,500 keywords tracked. Also, your crawl credits when it comes to auditing your site will be 500,000.

• Advance. This offer is offered at $332 per month and goes much further than the two we have just talked about. Indeed, it allows you, for example, to track up to 5,000 keywords, to benefit from up to 3,500 (content exploration) reports per week or to keep your data for 6 months for better monitoring.
• Agence. At a price of $832 per month, this solution is the most advanced you will find at Ahrefs. All the features you have access to will be boosted. For example, you will be entitled to 2.5 million HTML pages crawled per month, to retain your data for 12 months or even to 10,000 keywords tracked.

If you would like to test the Ahrefs SEO tool, please note that the latter offers you a one-week trial at the price of $7. This can be a good way to get an idea before you finally take the plunge.

3) Majestic

The SEO Majestic tool is also very qualitative, hence its third position in this article listing the best SEO tools. This one offers a little specificity: he is very interested in backlinks. Indeed, Majestic allows you to audit the backlinks of a site (yours or another) in order to identify their impact on the SEO of the site in question.

But the possibilities offered by Majestic do not stop there. In particular, you will be able to access:

• To a list of external links
• Citation Flow (quantity index) and Trust Flow (confidence index) of each link
• To the anchors of the links
• To the history of backlinks (even those that have been deleted)
• Referring domain names

You will have understood, if Majestic is not a tool encompassing all aspects of SEO, it can still complement SEMrush or Ahrefs, so as not to leave aside the analysis of your backlinks which are a very important facet of your SEO.

At what price?

Majestic subscription prices differ depending on whether you commit month by month or for a year. If you opt for an annual subscription, the prices will be as follows:

• Lite :€39.16 per month. This solution is recommended by Majestic for occasional users or for people with a domaining activity. Here you will have access to 1,000,000 units of analysis per month.
• Pro :€79.16 per month. This Majestic plan may be right for you if you are a professional, particularly in the web field, and your needs are therefore more substantial. To summarize, here you will be entitled to up to 20,000,000 units of analysis each month.
• API :€316.66/month. This offer is particularly aimed at people with great needs. This concerns, for example, developers, or certain large web agencies. This plan is modular: in its basic formula it offers you 100,000,000 monthly analysis units but you can increase this figure to 300,000,000 or 1,000,000,000 by increasing the price of your subscription.

To get an idea of ​​this SEO tool, Majestic offers you a 7-day money-back guarantee. You will be able to test the tool, and be reimbursed if it does not suit you.

4) Moz Pro

Even if SEMrush and Ahrefs compete for the title of best SEO tool for 2024, Moz Pro remains a good tool. And this despite having slightly lost importance compared to the first two in recent years. Indeed, Moz Pro is very interesting software: its main particularity is that it is so-called “All-In-One” software.

This simply means that all the tools you will need when it comes to your SEO are contained within this software. This makes it a one-stop solution that meets all your needs. For example, Moz Pro allows you to:

• Boost your visibility on different search engines (Google, Bing, Yahoo, etc.)
• Consult the power of a domain name
• Analyze a website’s backlinks
• Explore new keyword opportunities
• Track the evolution of your keywords

Plus, everything related to support or updates is taken care of automatically by Moz Pro, which takes the hassle out of your management. Also, the data collected on your Moz Pro account is secure and the support functions are quite responsive and competent.

You will therefore understand why Moz Pro is still very popular software in general.

The costs

If you have been attracted to Moz Pro, you are probably wondering how much it will cost you if you want to take out a subscription. We will therefore briefly present to you the four pricing offers available at Moz Pro (for an annual commitment):

• Standard :at a price of $79 per month. If your needs are quite basic or you are a beginner, this plan is the best possible choice. In particular, you will have access to 100,000 pages analyzed per week or even 150 keyword reports per month.
• Medium :displayed at $119 per month. This plan is widely used for personal or small business needs. Your features are boosted up to 500,000 pages analyzed each week and a monthly keyword reporting count of 5,000.

• Large :offered at $199 monthly. This solution offers the best quality/price ratio for businesses or digital players who have significant needs. For comparison, with this subscription you will have 1,250,000 pages analyzed each week or 15,000 reports per month for your keywords.
• Premium :available for $479 per month. This offer is the most advanced. It is ideal for specialist agencies or developers. Here your main capabilities will be: 2,000,000 pages analyzed per week and 30,000 keyword reports per month.

It is good to note that Moz Pro offers you the possibility of testing its tool for free for 30 days, which is a big advantage to get an idea before you decide.

5) Screaming Frog SEO Spider

The Screaming Frog SEO Spider tool focuses primarily on technical issues with your website. If it is not a tool strictly focused on SEO, it is still a major ally in this search for optimization since the technical problems of your site will cause it to lose precious points in the rankings of search engines. research.

Using this tool is very simple, which makes it a solution accessible to everyone. But make no mistake, advanced users will also find something to suit them since Screaming Frog SEO Spider has advanced features. For example, you can:

• Get information about your pages and internal links
• Have access to the number, URLs and response rates of your outgoing links
• Consult ways to improve your images (weight, alternative text, etc.)
• Know the code and response time of each page
• Obtain details on on-page and off-page optimization parameters in general, thanks to detailed reports

Additionally, Screaming Frog SEO Spider is one of the most effective tools for detecting duplicate content. This kind of content is very frowned upon by search engines. This way you can eliminate it.

Price side

The Screaming Frog SEO Spider pricing plan is quite basic. In fact, this tool only has two options: one free, the other paid, priced at £99 per year.

With the free tier, you will be able to detect errors such as:

• Invalid links, redirection errors
• Problems in titles and metadata
• Duplicate content
• Shortcomings in the general organization of the site

With the free tier, you will also be limited to 500 parsable URLs. If you want to go further and be unlimited in the number of pages that can be analyzed, have access to the integration of tools such as Google Analytics or even advanced technical support, you will need to subscribe to the paid plan .

6) Google Search Console

You probably know, even by name, the Google Search Console tool. This online software offers you very comprehensive features regarding the indexing of your website on the famous search engine for many years now.

The possibilities that Google Search Console offers you are very numerous. For example, you will be able to explore potential errors contained in your website, or even have access to your statistics to monitor its evolution.

Also, you can consult the status of your indexing. In short, this tells you the number of pages that are indexed and their position for given queries. To go further, Google Search Console also allows you to analyze search traffic.

Finally, this tool gives you access to more advanced features, such as:

• Reports on the mobile ergonomics of your pages
• Structuring your data for better indexing
• Hiding certain pages in your site's search results

As you will have understood, Google Search Console is a very complete tool. It also has another major advantage: it is free. Indeed, while the majority of SEO tools offered until now were paid (at least in their most advanced versions), Google Search Console is a free service made available to you by Google.

7) MyPoseo

With MyPoseo, we present to you in this ranking a French SEO tool. The latter was launched in 2009 and allows you to act on your natural referencing (SEO), but also on your paid referencing (called SEA).

The features offered by this tool are quite impressive and although this feature is a big asset, it also includes a very rich interface, which can destabilize even beginners. But don't worry, with a little practice, you'll quickly get the hang of it.

Among the possibilities that MyPoseo offers you, we can cite:

• In-depth market analyzes
• Monitoring the SEO performance of your website
• Carrying out an audit of your website
• Proposing new keywords

For greater efficiency, know that you can couple MyPoseo with other tools, such as Google Analytics or Search Console, which we have just talked about. MyPoseo integrates their data to provide you with the most comprehensive reports possible.

In this way, the reports that MyPoseo offers you contain a wealth of information, all useful for optimizing the SEO of your website.

In terms of prices

When you register on the platform, MyPoseo gives you a 15-day free trial. To go further, if you are satisfied with the tool, you will need to subscribe to one of the paid subscriptions. There are four of these:

• Starter :displayed at €18/month. This offer allows you to access basic functionalities, such as competitive analysis or keyword research. This is the cheapest offer on the market.
• Pro :offered at €99 per month. This subscription allows you to add options such as keyword selection, personalized reports and market audits to the Starter plan.

• Insights :accessible for €499/month. This solution allows you to combine the previous functionalities and add monitoring of your competitors, external connectors or even CSM support.
• Agencies :which is a tailor-made offer whose price depends on the desired functionalities. These range from history import to automated PDF uploads.

As you will have understood, the choice of MyPoseo offers is very advantageous and can meet all needs, which is a big advantage. Especially to follow the evolution of your website and your activity in general.

8) Answer The Public

Once again, we find ourselves faced with a slightly specialized SEO tool. Indeed, Answer The Public suggests that you focus on your keywords. It allows you to find new ones, thanks to target queries.

To do this, simply go to the official Answer The Public website and start your search in the bar that appears. One of the benefits you'll see is that you can set the language you want to search in, and the country you want it to apply to.

This way, you can best adapt to different geographic areas. We are thinking in particular of multilingual sites that target different audiences in different countries. As you will have understood, this tool offers you a global vision of what people are looking for on the internet, in particular with regard to the theme of your website.

Answer The Public finds its results on competitive websites, but also in blogs, social networks, and all content in which users can leave information that would be useful to you.

Pricing aspect

Basic features are completely free to access on the Answer The Public site. It is therefore a big advantage to be able to use this SEO tool without having to pay a cent.

However, if you want to go further, this software offers you three paid offers giving you access to more advanced features.

• Monthly and Annual are the same deal, depending on how long you commit to. For one month, it will cost you $99, and for one year, this price will drop to $79 monthly. Here you will have access to an unlimited number of searches, data comparison over time and even priority customer support.
• Enterprise, priced at $399 per month. This offer is aimed at digital players who have major SEO needs. The Enterprise subscription, for example, offers up to 50 alerts on keywords or even personalized support.

9) Yoast SEO

If you are building your website with WordPress, you should definitely look into Yoast SEO. It is one of the best SEO tools you will find on the famous CMS. Yoast SEO is used in the form of a plugin (extension) that you can add to your site from your WordPress administration panel.

This tool will allow you to analyze the keywords of your choice and even suggest new ones. Also, Yoast SEO can generate sitemaps, act on the title of your pages, on the metadata of your website but also optimize your content.

In addition, through its advanced features, Yoast SEO allows you to access customer support available 24/7. Finally, this SEO tool offers you the possibility of redirecting your URLs in a simplified manner or even having access to suggestions for internal links to add.

However, it is good to note that not all of these options are available in the free version of Yoast SEO. This is why we will briefly look at the differences between the free offer and the paid offer of this plugin, as well as the characteristics of each of them.

Free or paid?

The Yoast SEO plugin can be used completely free, which is a very good point in its favor. With the free offer, you will be able to:

• Choose one keyword per page
• Have access to the preview on Google
• Consult the readability index of your pages
• Detect duplicate content

If you want to go further, Yoast SEO now provides you with a premium offer, priced at $89 excluding tax. In this way, you will be able, for example, to ban advertisements, have access to personalized assistance, manage your redirections, access the detailed analysis of the content of your site or even the suggestion of internal links.

As you will have understood, the choice between the free or paid version of the Yoast SEO plugin depends above all on your needs in terms of natural referencing, and the usefulness you will have from it. It is nevertheless undeniable that this choice of price is a good thing, so that you can test the tool, or simply save money if free Yoast SEO is enough for you.

10) SEOquake

To finish our comparison of the best SEO tools of 2024, we will look at SEOquake. It has the particularity of not being software in its own right, but an extension that you can add to your Internet browser. This tool allows you to carry out operations similar to the other solutions presented previously, such as:

• Site audits
• Obtaining keyword information
• Proposing new keywords
• Analyzing pages on your website
• Link analysis
• Suggestions for new internal links

As you will have understood, this browser extension is quite complete. The latter is available on the largest browsers, such as Edge, Firefox, Google Chrome or even Opera.

In addition, it is entirely possible to couple SEOquake with another more advanced tool, such as SEMrush. This way, you will be able to obtain complete data and go further in the SEO of your website.

Finally, it is good to know that SEOquake is completely free. Indeed, the latter is installed on your browser from its official page and will not cost you a cent for unlimited use.

Even if it is perhaps not as powerful as the first tools cited in this ranking, SEOquake deserves our attention because of its free aspect but also its basic functionalities which may be sufficient for a certain number of users.

How to improve your SEO differently?

If these tools are valuable allies in the race for SEO, you are aware that they cannot alone guarantee you the top of the list of search engine results.

To look good from a natural referencing point of view, it is important to pay attention to certain other parameters. In the first place,choose a good web hostfor your site. The latter should allow you to have a fast and available site. Having tested a large number of them, we can particularly recommend Hostinger:

Discover Hostinger

Then, you can lighten your content by compressing your images so that they load faster. Finally, you can also opt for a theme that is optimized for SEO so that your website is ready for the game and is well referenced.

Either way, you will have understood that your SEO will require a lot of work from you, so it seems essential to arm yourself with tools such as those presented in this article presenting the best SEO tools. This will save you valuable time and get better results.

If you are building your website in 2024 or simply looking to optimize it, we hope this article has been helpful to you. Indeed, we have tried to list the best tools available to help you with the SEO of your site, in a simple and, above all, effective way.

So, if you want to opt for a fairly comprehensive tool that allows you to act on all of the SEO parameters of your site, we advise you to opt for SEMrush or Ahrefs.

If above all you want to have a tool that is free, you can then look at Google Search Console or even SEOquake. Finally, if you are looking for a specialized tool for a particular use, you can opt for Majestic for managing your backlinks, Screaming Frog SEO Spider for your technical data, Answer The Public for your keywords, and finally Yoast SEO to do SEO optimization directly from your WordPress site.

You will have understood, whatever your needs, there is a suitable solution, it is up to you to choose what suits you best, according to your project and your budget. And above all, don't hesitate to combine these solutions. Most are in fact complementary.