TikTok,very criticized at the moment, is the most popular application on the planet. A new study estimates that the app was installed on more mobiles than Facebook between the beginning of April and the end of June, also surpassing Instagram, WhatsApp, Snapchat and Telegram. In the top 10, we also find Messenger, CapCut (video editing), Spotify and WhatsApp Business.
These figures, however, concern the overall market, but are different if we only take into account the App Store and not Android. TikTok thus maintains its first place but CapCut is second, whileGoogle Mapscompletes the podium. It must be said that Alphabet's mapping platform has more advanced features than Apple Maps, even ifthe latter is regularly updated to try to catch up.
Expenses change
With this,Sensor Towerensures that American consumers for the very first time preferredinvest more in non-gaming applications than in gameson iOS and iPad. And this whereas five years earlier, this category still represented two thirds of the App Store's revenue. The most downloaded title on Apple devices isSubway Surfers, in frontStumble Guys,Apex Legends Mobile,Fill The FridgeetPUBG Mobile.
On the Google Play Store, the ranking is also different withGarena Free Firein pole position in frontSubway SurfersetLudo King. It has been proven for several years now thatMountain View OS brings developers less than the App Store, which could be explained by a more expensive entry point due to the prices charged by Apple. In fact, to afford an iPhone, you now have to pay at least 529 euros. The iPhone 13 starts at 909 euros.
Which publishers share the pie?
With five apps in the top 10,Metais clearly the number one company with nearly 650 million installations in the second quarter of 2022. Google places second, followed by Israeli video game studio Supersonic Studios. China's ByteDance (TikTok) is fourth, while Amazon is seventeenth ahead of Snap, Alibaba and Electronic Arts. Finally, limiting ourselves to the App Store, we notice that Tencent is just behind Google at the top of the list.
TikTok
Par: TikTok Pte. Ltd.
