The development of artificial intelligence is one of the keys to tomorrow's electronic devices. Google and Samsung demonstrated to the general public with their Pixel 8 and Galaxy S24 that AI was not just an additional option, usable by a caste of enlightened people.
Artificial intelligence is above all a new way of using your smartphone. Apple has understood this well, and the Apple brand, which has not yet offered anything in this area, could strike a big blow in 2024. In all, it seems more ready than ever.
Apple is working hard
While rumors abouta “revolution” with iOS 18are becoming more and more important, we learned today that Apple is the company that made the most acquisitions in the field of AI during the year. In total, the Apple brand has acquired 32 companies over the last 12 months.
In its report on the subject, the company Statista announces that Apple is far ahead of the competition. Google has in fact made “only” 21 acquisitions this year. A figure that even goes down to 18 for Meta and 17 for Microsoft. In addition to the record number of buyouts made by Apple, the Cupertino company would have chosen to take start-ups under its wing that were barely a few months old.
Discover the technologies of tomorrow
For Statista, this “proactive” strategy should allow Apple to target emerging trends and technologies linked to artificial intelligence which are not yet known to the general public. If these repurchases could have a major impact on the component of the next iPhone, for the moment they are making very little noise.
Indeed, Tim Cook and Apple are trying to remain as discreet as possible on this subject. The boss of Apple noted in 2021 during an interview that Apple was making a company buyoutevery “2 to 3 weeks”. Not all of these acquisitions are followed by a press release.
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By : Keleops AG
