In less than a week now, Apple will unveil new products including the supposedApple Watch Series 6and the fourth-generation iPad Air. We were also expecting the iPhone 12, but according to certain rumorsthey could ultimately be late and not arrive until October.
To promote the keynote, a branded hashtag#AppleEventwas posted on Twitter. Among those who used it, we notice one Internet user in particular: Greg Joswiak. The man has joined Apple's management and would be the designated successor to Phil Schiller, himself VP of marketing. He has just created his account on the social network for the occasion.
An apple revisited
For the Apple Event on Tuesday 15 (atseven o'clock), the vice-president shared a short video which sees the official image of the invitation come to life with a few motion design pirouettes. The result is particularly satisfying.
See you in 7 days!#AppleEvent pic.twitter.com/zDXneII5di
— Greg Joswiak (@gregjoz)September 8, 2020
Please note that you too, from your iPhone or iPad, can test this clip byAR. You just need to openthis linkon your mobile device (with the Safari browser), then tap the stylized blue apple. We'll let you discover the rest.
The activity ofGreg Joswiakis not unlikeCraig Federighi's latest interview, once again demonstrating a return to the public and the media for Apple, previously rather reluctant to this type of relationship.
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