In the automotive world, more and more people are opting for “leasing”, a rental offer put in place by manufacturers and which allows them to have a new product that changes every two years. With this new option, customers do not pay full price for their cars, but a subscription of a few hundred euros per month.
This payment method, very developed in the automotive sector, seems to have given ideas to Apple. The apple brand already offers a subscription system, available under the nameApple Oneand which brings together the brand's different services, whether Apple Music, Apple Arcade, Apple Fitness or even iCloud+.
But according to Bloomberg, the Cupertino company could move up a gear and offer a subscription system that is similar to car leasing offers. If for the moment the details of the advantages of this subscription are not known, as is its price, the first rumors suggest that it will be possible to have an iPhone for free, and to pay a simple subscription.
Apple will also offer the sim card?
An idea that is ultimately quite logical for Apple which follows the general movement of subscriptions, a payment formula that is found almost everywhere and which allows companies to make very large profits in the long term. As far as Apple is concerned, the Apple brand could go quite far in its offering by adding, in addition to the phone and software services, a possible virtual SIM card, thus distancing itself from thehistorical telephone operators.
If for the moment this idea is only a theory, it could explain the arrival of the CEO of Verizon on the stage of the Apple Theater during the presentation of the iPhone 12 and its 5G modem. The Apple brand could thus get closer to an operator who has the antennas and the infrastructure to integrate it into its offer.
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By : Keleops AG