If the series instreamingand social networks continue to occupy the majority of Internet users' free time, other formats are also starting to carve out a serious place in the free content market. Starting with podcasts. These have several advantages, but the one that stands out the most is their ability to use only hearing and not vision, allowing them to tackle another task at the same time.
To date, however, most publishers generate little or no revenue with this model. But yet, some actors are already starting to stand out from the crowd. Among them,Wondery, at the origin of the excellent documentary illustrated with real oral testimonies on the decadence of the unicorn WeWork.A story which will also be the very subject of the plot of several episodes on Apple TV+.
Several competitors in charge
Having already raised more than fifteen million dollars from private partners, Wondery is currently in discussions with several major accounts for a possible buyout. The sources speak of a quantified amount of up to300 to 400 milliondollars, a tidy sum for a company whose beginnings only officially date back to 2016.
Especially since the sector is ultra-competitive. So,Sonywould also be in negotiations with the studio. Another notable example:Spotify offering itselfThe Ringera few months earlier.
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By : Keleops AG
