It is a ritual imposed by the presence in
scholarship, Apple each quarter gives an overview of its results for months
past. These are then compared to the same period of the past year to
see how the sales and financial health of one of the most
large US companies. After years of growth and broken records
Each year,
2016 had started on a historic (relative) decrease.
This makes the results of the last trimester elapsed particularly
followed.
Tim Cook presented the figures for the months of April to June 2016 this
Night, here is what we can remember!
Large figures
In terms of figures, we remember that this quarter displays afigure
of $ 42.4 billionand anet profit of
7.8 billion.
This would make competitors and other companies and other companies pale with jealousy
appears better than anticipated by Tim Cook himself during
Latest results. But that is to be compared to
results of the same period of last year. They are displayed in this wayin
drop, since the turnover was 49.6 billion for a net income of
10.7 billion.
The gross margin rate also drops from 39.7 % to 38 %.
IPhone, iPad, Mac sales and the App Store
This quarter, Apple sold40,4 millions d’iPhone, against
51.1 million in the first quarter, and 47 million last year. Apple has
underlined thevery good start of the iPhone SE. It is according to
Tim Cook who was expressed after communication of the results, popular in
all countries, especially with people who have never had an iPhone
Previously, a quantity encrypted in "millions" by the Apple leader.
The success of the iPhone is also reflected in the average selling price
iPhone, which is displayed down:
Regarding theiPad, these are 9, 9 million that
found takers, against 10.2 million in the 1st quarter of 2016 and 10.9
Last year.
Finally, the range of computersMacAlso posted a
decrease4.2 million units sold, against 4
million in the first quarter but 4.7 million over the comparable period of
Last year. This corresponds to a period indicated as difficult to
the entire computers market.
In this landscape which confirms a more difficult year 2016 than the
Previous, good news has still appeared. These are the
"Services" incomenamely largely
l’APP Store with sales related to apps. Thus, the CA
reaches an absolute record andbelieves 19 % compared to the year
past. According to Apple, this is linked to the installed machine park. We
evoked yesterdaythe
sale of the billionth iPhone approaching.
Other information to remember
Tim Cook said India was now the country with the strongest
Growth (+50 % over a year) but remains very "optimistic" about China.
These countries are sales growth reservoirs for Apple and as such
Geographic areas particularly targeted by the giant.
Apple Pay also displays good growth. The number of users
monthly increased by 400 % from one year to the next, while the service has
Joined other countries than the US in recent months, and France recently. There
Half of the transactions being made out of US. In the US, 3 million businesses
Accept payment with the iPhone or Apple Watch now.
Finally, to finish on an optimistic note, Tim Cook who of course refused
to talk about the upcoming iPhone (iPhone
7 or 6se) is "very confident on future products" according to the director
Financier d'Apple Luca Maestri.
The next range of iPhone as it takes shape will it arrive at
Reverse a trend that seems sustainable in 2016? The answer
in a few weeks with the presentation of new products, beginning
september.
And you, confident?
i-nfo.fr - Iphon.fr official app
Equal: AG Tescience
founder of the site. IT engineer and specialist in the Internet where he has held various positions of responsibility, Laurent has been passionate about mobility since the arrival of "PDAs" in the 90s. Journalist for 4 years for Team Palmtops magazine (Posse Presse) and author of several works on the iPad at PEARSON.
